Well, it seems to me that this ad characterise people from the worst side. I believe the creators were not very clever. In fact making commercials is like a very complicated process. I once read about it (after I watched the film 99 franks). I found some info about this kind of industry at the pdf search engine http://pdf.rapid4me.com . it turned out that hundreds of people are involved to creat one little commercial. That's bad. Because nobodies life will be improved because of a new ad.